2025 Toolkit

Educational & Informational Resources

• Grandparents Supporting Breastfeeding Families:
  This info shared with permission from Baby-Friendly Newfoundland & Labrador. Visit their link here. More great info shared with permission from La Leche League Canada. Visit their link here.
• Breastfeeding in Emergencies information booklet:
  shared with permission from La Leche League Canada. Visit link here.
• Breastfeeding In A Disaster or Emergency – Article:
  shared with permission from La Leche League Canada. Visit link here.
• Resources for Infant Feeding in Emergencies (in various languages):
  shared with permission from La Leche League Canada. Visit link here.
• Breastfeeding Wellness Tips For Mothers:
  Shared with permission from First Nations Health Authority. More info here.
• Ask Me Anything Series on Reddit from MILC: A group of lactation/human milk/breastfeeding researchers shared their insights in this Reddit AMA series by The Manitoba Interdisciplinary Lactation Centre.
• Health Canada:
  Your guide to a healthy pregnancy (breastfeeding content on pages 55-59)
• Health Canada:
  Your guide to postpartum health and caring for your baby (breastfeeding content on pages 52-55)
• La Leche League Canada:
  Information for parents; Finding local help; Breastfeeding essentials prenatal class

Family-Friendly & Child-Focused Activities

• Storybooks about breastfeeding:
  Booklist shared with permission from Baby-Friendly Newfoundland & Labrador. Download it here.
• Colouring Book:
  Suitable for all ages! Be sure to download the file when you’re not on mobile data as the file is large. Download it now.
• Design A Onesie:
  Print and decorate/colour a baby onesie with a supportive message for a new family. Download template here.
• “I help sustain/support breastfeeding by” cards: Download our colourful poster/card and type or write in what you do personally to sustain and support breastfeeding/chestfeeding. Download the cards here.

Creative & Craft Activities

• Plant A Milk Garden:
  Fall is the perfect time to plant a perennial garden with a NBW theme: Watch it blossom in the future, just like children do.  Learn more here.
• Knit A Breast Beanie:
  Get your friends knitting! These can then be shared with breastfeeding families as tokens of support. Get the pattern here.
• Create A Supportive Bracelet:
  Encourage your friends to get crafting! These can then be shared with breastfeeding families as tokens of support. Get instructions here.
• Get Supportive T-shirts Printed:
  Add this year’s logo for Breastfeeding Week and a supportive message. Get the 2025 logo here.
• Create A Certificate Of Appreciation:
  Download and share these certificates with a breastfeeding/chestfeeding person, or a supportive breastfeeding ally:
  Certificate for supportive healthcare worker from parents/family
  Certificate for supportive family, friend, employer or other ally from parents/family
  Certificate for the breastfeeding/chestfeeding person from co-parent/family 

Interactive & Knowledge-Based Activities

• The 7 Activities Challenge:
  Test your breastfeeding/chestfeeding knowledge. Get it here.
• Expanding Baby-Friendly Initiative in Canada – A Letter To Government: Download template here.
  

Educational & Informational Resources

• Quiz Your Breastfeeding Knowledge:
  4 online quizzes ( on kahoot.com ) about breastfeeding/chestfeeding myths. Get instructions here.
  2 new online quizzes ( on kahoot.com ) about  breastfeeding and the environment & climate change, and sustainable systems to support breastfeeding.
• Pledge for National Breastfeeding Week:
  Get your facility to sign and display the pledge. Download it here.
• Breastfeeding Wellness Tips For Mothers:
  Shared with permission from First Nations Health Authority. More info here.
• Ask Me Anything Series on Reddit from MILC: A group of lactation/human milk/breastfeeding researchers shared their insights in this Reddit AMA series by The Manitoba Interdisciplinary Lactation Centre.
• Public Health Agency of Canada – Chapter 6: Breastfeeding of Family-centered maternity and newborn care: National guidelines

Creative & Craft Activities

• Create A Certificate Of Appreciation:
  For a peer, or team member in the caring profession: Download and share these certificates with a peer, team member or other supporter in the caring professions:
  Certificate to healthcare worker peers championing breastfeeding/chestfeeding
  Certificate to healthcare workers supporting parents’ goals for feeding and parenting responsively
  Certificate to healthcare workers supporting skin-to-skin immediately after birth
  Certificate to healthcare workers supporting families’ feeding goals
• Knit A Breast Beanie:
  Encourage interested staff and patients to get knitting! These can then be shared with breastfeeding families as tokens of support. Get the pattern here.
• Create Supportive Bracelets for Patients & Staff:
  Encourage staff and patients to get crafting! These can then be shared with breastfeeding families as tokens of support. Get instructions here.
• Get Supportive T-shirts Printed:
  Add this year’s logo for Breastfeeding Week and a supportive message. Get the 2025 logo here.

Interactive & Display Materials

• Coffee Cup Stickers:
  Print stickers for cups or sleeves for the coffee break station. Get instructions here.
• Breastfeeding Tree of Support:
  Set up a large illustrated or 3D tree at your facility where people can hang ‘support leaves’.
  Each leaf has a message like: “I support breastfeeding by…” (e.g., giving time, space, encouragement).  Have a stack of printed leaf graphics for anyone to fill in and hang on the tree: Download the template here.
  Great as an interactive display at libraries, community centers, or health clinics.
• Activities Challenge:
  Test your breastfeeding/chestfeeding knowledge. Get it here.
• “I help sustain/support breastfeeding by” cards: Download our colourful poster/card and type or write in what you do personally to sustain and support breastfeeding/chestfeeding. Download the cards here.

Community & Facility-Based Activities

• Plant A Milk Garden At Your Facility:
  Fall is the perfect time to plant a perennial garden with a NBW theme: Watch it blossom in the future, just like children do. Get staff to write supportive messages on rocks with #NBW2025 on the opposite side.
  Place it among the plants as an encouragement to others. Learn more here.
• Host An Expectant Grandparent Event:
  Create conversation, provide information. Ideas for discussions included here.
• Host A Movie Night: Documentaries and Films suitable for a NBW themed event are available. Learn more here.
• Expanding Baby-Friendly Initiative in Canada – A Letter To Government: Download template here.
• Host A Community Watch Party: Participants can gather to enjoy NBW presentations by the BCC. Learn more here.

Educational & Informational Resources

• Pledge for National Breastfeeding Week: Download it here
• Storybooks about breastfeeding:
  Booklist shared with permission from Baby-Friendly Newfoundland & Labrador. Download it here.
• Expanding Baby-Friendly Initiative in Canada – A Letter To Government: Download template here.
• Quiz Your Breastfeeding Knowledge:
  4 online quizzes ( on kahoot.com ) about breastfeeding/chestfeeding myths. Get instructions here. 
  A new quizz on breastfeeding and  the environment/climate change
• Film Screenings and Discussions:
  Screen a short documentary on breastfeeding/sustainable parenting. 
  Follow with group discussions or Q&A with local experts such as local climate activists, health care providers, and breastfeeding advocates. Learn more here.
• Climate and Breastfeeding Community Talks:
  Invite local climate activists, healthcare providers, and breastfeeding advocates. Topics could include:
  “How breastfeeding supports local food resilience”
  “Breastfeeding as a climate justice issue”
  “The carbon cost of formula feeding”
  or, host a community gathering and tune in to Breastfeeding Committee for Canada’s scheduled National Breastfeeding Week speaker series! Learn more here.
• Eco-Feeding Info Kits:
  Create a printed/digital handout including info such as:
  Breastfeeding benefits for the environment.
  Ways to support breastfeeding in your community.
  Local breastfeeding support contacts and groups.

Creative & Craft Activities

• Colouring Book:
  Suitable for all ages! Be sure to download the file when you’re not on mobile data as the file is large. Download it now.
• Design A Onesie:
  Print and decorate/colour a baby onesie with a supportive message for a new family. Download template here.
• Knit A Breast Beanie:
  Encourage the community to get knitting! These can then be shared with breastfeeding families as tokens of support. Get the pattern here.
• Create Supportive Bracelets:
  Encourage the community to get crafting! These can then be shared with breastfeeding families as tokens of support. Get instructions here.
• Get Supportive T-shirts Printed: 
  Add this year’s logo for Breastfeeding Week and a supportive message. Get the 2025 logo here.

Interactive & Display Materials

• Coffee Cup Stickers:
  Print stickers for cups or sleeves for the coffee break station. Get instructions here.
• The 7 Activities Challenge:
  Test your breastfeeding/chestfeeding knowledge. Get it here.
• Breastfeeding Tree of Support:
  Set up a large illustrated or 3D tree where people can hang ‘support leaves’.
  Each leaf has a message like: “I support breastfeeding by…” (e.g., giving time, space, encouragement).  Have a stack of printed leaf graphics for anyone to fill in and hang on the tree: Download the template here
  Great as an interactive display at libraries, community centers, or health clinics
• “I help sustain/support breastfeeding by” cards: Download our colourful poster/card and type or write in what you do personally to sustain and support breastfeeding/chestfeeding. Download the cards here.

Community & Nature-Based Activities

• Nature Baby Walk or Nature Parent and Baby Get-Together:
  Invite families to join a local walk or get-together in nature. Make it a community celebration! Learn more here.
• Plant a Milk Garden:
  Organize a community planting day. Participants can plant flowers or trees in honor of breastfeeding mothers. Offer biodegradable tags where people can write dedications or pledges. Fall is the perfect time to plant a perennial garden with a NBW theme: Watch it blossom in the future, just like children do. Encourage people to write supportive messages on rocks with #NBW2025 on the opposite side.
  Place it among the plants as an encouragement to others. Learn more here.
  

• Plan your campaign:
  • Start scheduling posts for September 22 – October 7
  • Focus messages on how breastfeeding supports the environment and climate change solutions, and how sustainable support systems (e.g., family, peers, health care workers, the healthcare system) can support breastfeeding.
  • Identify local parents, health workers, or supporters willing to share testimonials or stories.

• Use key messages:
  Breastfeeding is natural and eco-friendly. It reduces waste, energy use, and pollution.
  Support systems are essential. Communities must create policies, spaces, and services that protect breastfeeding.
  Everyone has a role to play – Partners, families, employers, and policy makers.

• Use the following hashtags in all of your social media interactions:
  • #NBW2025
  • #PrioritizeBreastfeeding
  • #CreateSustainableSupportSystems
  • #WarmChain
  • #Breastfeeding
  • #SupportBreastfeeding
  • #SustainableFeeding
• Engage your audience:
  Ask questions (e.g., “Did you know breastfeeding helps reduce carbon emissions?”)
  Share photos of community activities or breastfeeding-friendly spaces.
  Tag local partners, health centers, or advocates

• Download and use campaign materials:
  Use official posters, infographics, and logos from the World Alliance for Breastfeeding Action (WABA) website
• Share these environmental sustainability themed media cards from Baby-Friendly Newfoundland & Labrador (please tag or credit BFNL in your posts). Download images here.
• Share, print and post these breastfeeding posters geared towards Newcomers to Canada. Shared with permission from Best Start & The Foundation of Guelph General Hospital, from page 67 of the report “Targeted Supports for Populations with Lower Rates Of Breastfeeding”: More info here.  (please tag or credit Best Start in your posts).