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Baby-Friendly Initiative (BFI)

National standards, implementation, assessment and resources for the Baby-Friendly Initiative in Canada

Take Action: Advocate for the BFI

Just Before the Latch & We Match © Lynn Capling

You can make a difference for families across Canada by urging your local Member of the Legislative Assembly (MLA) or Member of Provincial Parliament (MPP) to support the Baby-Friendly Initiative (BFI). The BFI is a proven, evidence-based program that improves breastfeeding rates, strengthens infant and parent health, and reduces healthcare costs. 

We’ve prepared a ready-to-send letter that you can download, personalize, and send to your MLA/MPP to call for federal, provincial, and territorial action to: 

  • Mandate and fund BFI implementation in Canadian healthcare facilities. 
  • Uphold the WHO International Code of Marketing of Breast-milk Substitutes. 
  • Invest in public education and community infant feeding support programs. 
  • Reduce health inequities in breastfeeding and infant feeding outcomes. 

Your voice matters. Take action today to help create healthier futures for Canadian families.