Baby-Friendly Initiative (BFI) Re-Designation occurs every five years following initial designation and confirms a facility’s continued alignment with the BFI Standards. Facilities seeking Re-Designation are not required to repeat the Recognition Program.
Throughout the five-year designation period, facilities receive ongoing support from a BCC Mentor to help sustain best practices and prepare for Re-Designation. To begin the process, facilities sign a new Memorandum of Understanding (MOU) and submit the applicable re-assessment fee.
The Re-Designation process includes:
- Submission of annual infant feeding statistics and a description of the facility’s demographics and population served
- Review of the facility’s infant feeding policy and family education materials
- Interviews with staff, leaders, and families using standardized BCC interview guides
- A one-day site visit (in person or virtual, where appropriate) to observe public and clinical spaces
- Evaluation of submitted documentation and interview results against the current BFI Standards
Read the full Baby-Friendly Initiative Process & Costs for Canadian Hospitals, Birthing Centres, and Community Health Services here (prices effective January 2027).
Questions? Contact the BFI Assessment Committee.