Breastfeeding Committee for Canada
The National Authority for the WHO/Unicef
Baby Friendly™ Hospital Initiative (BFHI) in Canada

Breastfeeding Statement of the Breastfeeding Committee for Canada


The Breastfeeding Committee for Canada endorses exclusive breastfeeding to the age of six months and provision of safe, appropriate, and locally available complementary foods, with continued breastfeeding for up to two years of age and beyond.1,2,3,4


The Breastfeeding Committee for Canada recognizes that:


The Breastfeeding Committee for Canada aims to establish breastfeeding as the cultural norm for infant feeding in Canada. To achieve this aim the Breastfeeding Committee for Canada


Summary of the International Code of Marketing of Breastmilk Substitutes (The Code) and Relevant World Health Assembly (WHA) Resolutions

World Health Organization (WHO), Geneva, Switzerland, 1981, 1986, 1994, 1996, 2001 1,2

The Code and WHA Resolutions concerning infant and young child nutrition (The Code) include these important provisions:

  1. No advertising of products under the scope of the Code to the public.
  2. No free samples to mothers.
  3. No promotion of products in health care facilities, including the distribution of free or low-cost supplies.
  4. No company representatives to advise mothers.
  5. No gifts or personal samples to health workers.
  6. No words or pictures idealizing artificial feeding, including pictures of infants, on the labels of the products.
  7. Information to health workers should be scientific and factual.
  8. All information on artificial feeding, including the labels, should explain the benefits of breastfeeding and all costs and hazards associated with artificial feeding.
  9. Unsuitable products such as sweetened condensed milk should not be promoted for babies.
  10. All products should be of a high quality and take account of the climatic and storage conditions of the country where they are used.
  11. Promote and support exclusive breastfeeding for six months as a global public health recommendation with continued breastfeeding for up to two years of age or beyond.
  12. Foster appropriate complementary feeding from the age of six months recognizing that any food or drink given before nutritionally required may interfere with breastfeeding.
  13. Complementary foods are not to be marketed in ways to undermine exclusive and sustained breastfeeding.
  14. Financial assistance from the infant feeding industry may interfere with professionals’ unequivocal support for breastfeeding.

The Ten Steps to Successful Breastfeeding 4

A Joint WHO/UNICEF Statement, Geneva, Switzerland, 1989

Every facility or agency providing maternity services and care of newborn infants should:

  1. Have a written breastfeeding policy that is routinely communicated to all health care staff.
  2. Train all health care staff in skills necessary to implement this policy.
  3. Inform all pregnant women about the benefits and management of breastfeeding.
  4. Help mothers initiate breastfeeding within a half-hour of birth.
  5. Show mothers how to breastfeed, and how to maintain lactation even if they should be separated from their infants.
  6. Give newborn infants no food or drink other than breast milk, unless medically indicated.
  7. Practice rooming-in -- allow mothers and infants to remain together 24 hours a day.
  8. Encourage breastfeeding on demand.
  9. Give no artificial teats or pacifiers (also called dummies or soothers) to breastfeeding infants.
  10. Foster the establishment of breastfeeding support groups and refer mothers to them on discharge from the hospital or clinic.

The Seven Point Plan for the Protection, Promotion and Support of Breastfeeding in Community Health Services 27

  1. Have a written breastfeeding policy that is routinely communicated to all staff and volunteers.
  2. Train all healthcare providers involved in the care of mothers and babies in the skills necessary to implement the policy.
  3. Inform all pregnant women and their families about the benefits and management of breastfeeding.
  4. Support mothers to initiate and sustain exclusive breastfeeding.
  5. Encourage sustained breastfeeding beyond 6 months with appropriate introduction of complementary foods.
  6. Provide a welcoming atmosphere for breastfeeding families.
  7. Promote collaboration between healthcare providers, breastfeeding support groups and the local community.

Adapted from the UK The Baby-Friendly™ Initiative in the Community-A Seven Point Plan.



References

  1. WHO International Code of Marketing of Breastmilk Substitutes. Document HA34/1981/REC/1,Annex 3. Geneva: WHO, 1981. Available from URL: http://www.ibfan.org/english/resource/who/fullcode.html
  2. World Health Organization. WHA Resolutions 32.32; 34.22; 35.26; 37.30; 39.28; 41.11; 43.3; 45.34; 47.5; 49.15; 54.2. Available from URL: http://www.ibfan.org/english/resource/who/whares3332.html
  3. Labbok M. What is the definition of breastfeeding? Breastfeeding Abstracts 2000; 19(3): 19-20.
  4. WHO/UNICEF Protecting, Promoting and Supporting Breast-feeding: The Special Role of Maternity Services. Geneva, Switzerland: World Health Organization/UNICEF, 1989.
  5. Akre J, (ed.). Infant feeding: The physiological basis. WHO Bull OMS 1989; 67(suppl): 13-15.
  6. Cunningham AS, Jelliffe DB, & Jelliffe EFP. Breast-feeding and health in the 1980's: A global epidemiologic review. J Pediatr 1991; 118(5): 659-666.
  7. Health Canada. Canadian Task Force on the Periodic Health Examination: The Canadian Guide to Clinical Preventive Health Care. Ottawa: Health Canada Communication Group, 1994; 233-42.
  8. American Academy of Pediatrics. Breastfeeding and the use of human milk. Pediatrics 1997; 100(6): 1035-37. Available from URL: http://www.aap.org/policy/pprgtoc.cfm
  9. Anderson EW, Johnstone BM, Remax DT. Breastfeeding and cognitive development: A meta-analysis. Am J Clin Nutr 1999; 70: 525-533.
  10. Kennedy KI, Visness CM. Contraceptive efficacy of lactational amenorrhoea. Lancet 1992; 339: 227-30.
  11. Perez A, et al. Clinical study of the lactational amenorrhoea method for family planning. Lancet 1992; 339: 968-70.
  12. Tryggvadottir L, Tulinius H, Eyfjord JE, Sigurvinsson T. Breastfeeding and reduced risk of breast cancer in an Icelandic cohort study. Am J Epidemiol Jul 1 2001; 154(1): 37-42.
  13. Newcomb PA, Egan KM, Titus-Ernstoff L, Trentham-Dietz A, Greenberg ER, Baron A, et.al. Lactation in relation to postmenopausal breast cancer. J Epidemiol 1999; 150(2): 174-82.
  14. Bodnar LM, Scanlon KS, Freedman DS. et al. High prevalence of postpartum anemia among low income women in the United States. Am J Obstet Gynecol 2001; 185(2): 438-43.
  15. Government of Canada. Canadian Charter of Rights and Freedoms. Ottawa: Author 1992. Available from URL: http://www.pch.gc.ca/ddp-hrd (under Human Rights in Canada)
  16. UN Convention on the Rights of the Child, Article 24. New York: United Nations General Assembly, 20 Nov 1989.
  17. Ball T, Wright A. Health care costs of formula-feeding in the first year of life. Pediatrics 1999; 103(4): 870-876.
  18. Agriculture and Agri-Food Canada. Canada’s Action Plan for Food Security. Ottawa: Author 1999. Available from URL: http://www.agr.ca/mis/fsb/fsap/fsape.html
  19. Health Canada. Breastfeeding in Canada: A Review and Update. Ottawa: Minister of Public Works and Government Services Canada 1999. Available from URL: http://www.hc-sc.gc.ca.
  20. Health Canada. Canadian Perinatal Health Indicators for Canada: A Resource Manual. Ottawa: Minister of Public Works and Government Services Canada 2000. Available from URL: http://www.hc-sc.gc.ca/hpb/lcdc/brch/reprod.html
  21. Levitt C. Approaches to breastfeeding: The role of hospitals, professionals and governments in promoting breastfeeding. In Preedy VR, Grimble G, Watson R. (eds.) Nutrition in the Infant: Problems and Practical Procedures. London: Greenwich Medical Media Ltd. 2001; 37: 399-408.
  22. A warm chain for breastfeeding [editorial]. Lancet 1994; 344(5): 1239-40.
  23. Kramer MS, Chalmers B, Hodnett ED, et al. Promotion of breastfeeding intervention trial (PROBIT): A randomized trial in the Republic of Belarus. JAMA 2001; 285: 413-420.
  24. World Health Organization, United Nations Children’s Fund. The Baby-Friendly™ Hospital Initiative (BFHI): A Global Initiative to Give Babies the Best Possible Start 1991. Geneva: WHO.
  25. World Health Organization. Vallenas C, Savage F. Evidence for the ten steps to successful breastfeeding. Family and Reproductive Health, Division of Child Health and Development 1998. WHO/CHD/98.9.101.
  26. WHO Global Data Bank on Breastfeeding 1996. Geneva:World Health Organization.
  27. Breastfeeding Committee for Canada. The Baby-Friendly™ Initiative in Community Health Services: An Implementation Guide 2002. Toronto: Author.
  28. Innocenti Declaration. The Protection, Promotion and Support of Breastfeeding. Adopted at the WHO/UNICEF policy makers’ meeting on breastfeeding in the 1990's: A Global Initiative. Held at Spedale degli Innocenti, Italy. Document 10017, 1990. New York: UNICEF.
  29. International Labour Organization. ILO Convention 183 and Recommendation 191, and ILO Convention 184 and Recommendation 192. Available from URL: http://www.ilo.org/public/english/10ilc/ilc87/re-v-2b.htm
  30. Dennis CL, Hodnett E, Gallop R, Chalmers B. The effect of peer support on breast-feeding duration among primiparous women: a randomized controlled trial. CMAJ 2002; 166(1): 21-28.
  31. Martens PJ. Increasing breastfeeding initiation and duration at a community level: An evaluation of Sagkeeng First Nation's community health nurse and peer counsellor programs. Journal of Human Lactation 2002 (in press).