The Breastfeeding Committee for Canada is the National Authority for the Baby-Friendly Initiative

Annual Report

  • We are pleased to share some very exciting news from the Board. The BCC is excited to announce that the Public Health Agency of Canada is funding $1.3 million over five years to improve maternal infant health by increasing breastfeeding rates in Canada.
    The primary aim of the project is to revitalize and expand implementation of the Baby-Friendly Initiative in Canada. The project will adapt, implement and evaluate a national quality improvement initiative with 25 participating hospitals. Hospitals will be invited to apply for this opportunity in the coming months and will be supported through a national learning collaborative with a series of workshops and webinars as they move forward on their BFI journey. Michelle LeDrew has been awarded the position of National BCC Baby-Friendly Project Director and will provide leadership to the BCC funded projects. Michelle has volunteered with the BCC for the past 17 years and is a Lead Baby-Friendly Assessor.
    She is past co-chair of the BCC Assessment Committee and the BCC Board. Michelle is passionate about improving maternal infant health and recognizes that breastfeeding is an important opportunity to support individual families as well as improve population health.
    She has worked in public health and acute care environments as a Registered Nurse and Senior Health Leader for the past 26 years. Most recently, Michelle was the Director, Women's and Newborn Health Program at the IWK Health Centre in Halifax.
    The IWK Health Centre is a tertiary centre with over 4800 births annually and a 40 bed NICU. In July 2018, the IWK was designated Baby-Friendly. Michelle is thrilled to have the opportunity to work collaboratively across Canada to spread the uptake of BFI and is eager to get started.
    Linda Romphf
    BCC Membership Secretary and Website Liaison

  • Webinar Invitation to Canadian Hospitals with Maternity Services

    Presenter: Michelle LeDrew, Baby-Friendly Project Director, Breastfeeding Committee for Canada
    Click here for Webinar details
  • BCC Update on the WHO/UNICEF Proposed New BFHI Guidelines: " The BCC is in the process of carefully reviewing this important document on in-hospital Baby-Friendly practices throughout the world. We have submitted comments and encourage others to do so as well. Meanwhile, it is important for hospitals to understand that there are NO changes to the current BCC BFI standards and designation process at this time. Once the WHO and UNICEF release their new recommendations, we will review and discuss those within the BCC Board, with the Assessment Committee and P/T Committee to determine what changes to the current Guidelines and Evaluation Criteria are necessary."

    Linda Romphf
    BCC Board Director-At-Large
    Membership Secretary and Website Liaison
  • Revised Administration Fees for Pre-Assessment and External Assessment

    Revised Administration Fees for Pre-Assessment and External Assessment The BCC has reduced the administration fees charged to facilities undergoing assessment for BFI designation. The new fee structure will take effect on September 1, 2018.
    Please see the new Process and Costs document for details.

    The Breastfeeding Committee for Canada cordially invites you to attend the 2019 Annual General Meeting:
    Thursday, April18th 4:30pm–5:30pm (EST) via Teleconference.
    Please plan to attend to hear about the activities of the past year!

  • The Public Health Agency of Canada publication "Family-Centred Maternity and Newborn Care National Guidelines" is under revision. The Guidelines are dedicated to improving and creating consistency in maternal and newborn health and to inform evidence based practice across Canada. The aim of the guidelines are to positively impact health from preconception to postpartum, and throughout the lifecourse of children, women and families. Chapters will be published when available over the next two years. Currently available: Preface, Chapter 1: Underlying Principles, Chapter 2: Pre-Conception Care, Chapter 4: Care during Labour and Birth, Chapter 6: Breastfeeding.

  • World Breastfeeding Week, promoted by an the World Alliance for Breastfeeding Action (WABA),is celebrated internationally. Each year a theme highlights a specific theme and allows for an international show of support as moms celebrate in various activities. Canada celebrates WBW from October 1 - 7. This year the theme is Breastfeeding: Foundation of Life.

  • In Canada, the Quintessence Foundation organizes a yearly breastfeeding challenge. . It raises awareness of the need for breastfeeding and promotion, protection and support in the community. The breastfeeding challenge encourages social support and recognizes mothers who attend.

  • The World Alliance for Breastfeeding Action (WABA) a global network of individuals and organisations concerned with the protection, promotion and support of breastfeeding worldwide based on the Innocenti Declaration, the Ten Links for Nurturing the Future and the WHO/UNICEF Global Strategy for Infant and Young Child Feeding, provides the theme, ideas and other resources for World Breastfeeding Week. 

  • The Baby-Friendly Hospital Initiative:
    Step by Step, Day by Day… That’s (Still) the Baby-Friendly Way
    by Kathy Venter and Marianne Brophy
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