The Breastfeeding Committee for Canada is the National Authority for the Baby-Friendly Initiative

Annual Report


  • We are delighted that Michelle LeDrew, Director, Women’s and Newborn Health Program at the IWK Health Centre, NS has accepted to represent the BCC on the oversight committee for the revision of the Public Health Agency of Canada publication "Family-Centred Maternity and Newborn Care National Guidelines". Thank-you Michelle!

  • World Breastfeeding Week, promoted by an the World Alliance for Breastfeeding Action (WABA),is celebrated internationally. Each year a theme highlights a specific theme and allows for an international show of support as moms celebrate in various activities. Canada celebrates WBW from October 1 - 7. This year the theme is Breastfeeding: A Key to Sustainable Development.

  • In Canada, the Quintessence Foundation organizes a yearly breastfeeding challenge. . It raises awareness of the need for breastfeeding and promotion, protection and support in the community. The breastfeeding challenge encourages social support and recognizes mothers who attend.

  • The World Alliance for Breastfeeding Action (WABA) a global network of individuals and organisations concerned with the protection, promotion and support of breastfeeding worldwide based on the Innocenti Declaration, the Ten Links for Nurturing the Future and the WHO/UNICEF Global Strategy for Infant and Young Child Feeding, provides the theme, ideas and other resources for World Breastfeeding Week. 

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