The Breastfeeding Committee for Canada is the National Authority for the Baby-Friendly Initiative

Annual Report


  • The Government of Canada is investing significant funding for the Breastfeeding
    Committee for Canada to strengthen Canada’s Baby-Friendly Initiative (BFI).
    and further support maternal and child health. See the news release in the link below.

  • Job Posting for the National BCC Baby-Friendly Project Director
  • BCC Update on the WHO/UNICEF Proposed New BFHI Guidelines: " The BCC is in the process of carefully reviewing this important document on in-hospital Baby-Friendly practices throughout the world. We have submitted comments and encourage others to do so as well. Meanwhile, it is important for hospitals to understand that there are NO changes to the current BCC BFI standards and designation process at this time. Once the WHO and UNICEF release their new recommendations, we will review and discuss those within the BCC Board, with the Assessment Committee and P/T Committee to determine what changes to the current Guidelines and Evaluation Criteria are necessary."

    Linda Romphf
    BCC Board Director-At-Large
    Membership Secretary and Website Liaison
  • Revised Administration Fees for Pre-Assessment and External Assessment

    Revised Administration Fees for Pre-Assessment and External Assessment The BCC has reduced the administration fees charged to facilities undergoing assessment for BFI designation. The new fee structure will take effect on September 1, 2018.
    Please see the new Process and Costs document for details.
  • The BCC BFI Assessment Committee has discussed the recent publication from the WHO titled "National Implementation of the Baby-friendly Hospital Initiative 2017" and the incomplete information in this document is of great concern. The BCC rep on the International BFHI Network has contacted other members and they too have concerns that the information they submitted for the report was not included. They are having a meeting in 2 weeks with the people who wrote the report and this is the first item on the agenda. They are hoping for corrections to be released thereafter with accurate information.
    We will provide an update as soon as we have more information.

  • The Public Health Agency of Canada publication "Family-Centred Maternity and Newborn Care National Guidelines" is under revision. The Guidelines are dedicated to improving and creating consistency in maternal and newborn health and to inform evidence based practice across Canada. The aim of the guidelines are to positively impact health from preconception to postpartum, and throughout the lifecourse of children, women and families. Chapters will be published when available over the next two years. Currently available: Preface, Chapter 1: Underlying Principles, Chapter 2: Pre-Conception Care, Chapter 4: Care during Labour and Birth, Chapter 6: Breastfeeding.

  • World Breastfeeding Week, promoted by an the World Alliance for Breastfeeding Action (WABA),is celebrated internationally. Each year a theme highlights a specific theme and allows for an international show of support as moms celebrate in various activities. Canada celebrates WBW from October 1 - 7. This year the theme is Breastfeeding: Foundation of Life.

  • In Canada, the Quintessence Foundation organizes a yearly breastfeeding challenge. . It raises awareness of the need for breastfeeding and promotion, protection and support in the community. The breastfeeding challenge encourages social support and recognizes mothers who attend.

  • The World Alliance for Breastfeeding Action (WABA) a global network of individuals and organisations concerned with the protection, promotion and support of breastfeeding worldwide based on the Innocenti Declaration, the Ten Links for Nurturing the Future and the WHO/UNICEF Global Strategy for Infant and Young Child Feeding, provides the theme, ideas and other resources for World Breastfeeding Week. 

  • The Baby-Friendly Hospital Initiative:
    Step by Step, Day by Day… That’s (Still) the Baby-Friendly Way
    by Kathy Venter and Marianne Brophy
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